YB Dato’ Nizar Zakaria

YB Dato’ Mohd Nizar bin Zakaria is a Malaysian politician. Nizar is the current two-term Member of Parliament (MP) of Malaysia for Parit constituency, having previously held the same office between 2008 and 2013. He is a member of the United Malays National Organization.

Project Objectives and Key Results

• Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
• Create a more user-friendly and more visual product story with improved navigation and filtering
• Reorganize and more thoroughly integrate blog content throughout the product story to improve conversion and trust-building
• Dramatically improve SEO performance
• Decrease bounce rate to a healthy number through stronger content strategy and engaging inter-site navigation
• Implement a fully responsive solution backed by WordPress CMS, including WPML for French integration
• Provide fast hosting to host large number of image and post

Prototyping : Start with the Facts

YB Nizar Zakaria came to us with a lot of great contents and a compelling brand story. He was hoping to allow his web visitors to find relevant contents quicker and effortlessly, and to be able to communicate their dedication and commitment to wellness through site-wide branded storytelling. The biggest challenge would be implementing the right combination of browsing filters, galleries, featured contents, bulletin, and lateral navigation opportunities, while still weaving that passion and purpose into new and existing pages.

Style Concepts : Make the Solution More Efficient

When we approached the web rebranding project for YB Nizar’s new portal, we adopted same holistic style that is present in the  new branding of his website. We used earth-tone colours to match his preferences, as well as bold typography to create a site that is clean and usable. We took the ‘less is more’ approach, and tried to stay out of the way of the overcrowded information. By keeping the color palette simple and categorized, we were able to increase the site’s accessibility and discoverability. Our goal was to showcase the right information and to guide users to get the information they need, to encourage visibility to his political and social activities.

Conclusion : Bringing it all together

The new YB Nizar’s portal uplifts his brand story to life with advanced home and article pages, as well as pages that connect with visitors by sharing his social activities, insights, and his opinions. A custom contact form was developed to ease communication. User experience is dramatically improved through intuitive search capabilities and related content recommendations. The new site elevates YB Nizar’s career as a politician and delivers an astounding impact for his political mileage.