Baiduri Dimensi Group

Baiduri Dimensi is accredited by the London Metal Exchange (LME) as an approved warehouse operator and premium services handler. Baiduri Dimensi provides the critical link between international transportation and the “last-mile” supply chain.

Baiduri Dimensi enjoys a great reputation as a logistic solution provider for projects of all sizes and industries. Baiduri Dimensi required a fresh website with design that could turn their existing online presence into a powerful tool to  showcase their services, indeed  could drive leads and sales.

Project Objectives and Key Results

• Improve brand equity and online reach through branded storytelling
• Improve overall site architecture and navigation to enable easier browsing and a frictionless experience for multiple audiences
• Create a highly usable, searchable and browsable services with easy related contents and clear conversion points
• Improve SEO performance to drive additional free organic search traffic
• Implement a fully responsive solution backed by WordPress CMS.

Prototyping : Start with the Facts

We approached the design with an emphasis on a quick, intuitive web and mobile experience for their B2B audience to facilitate and meet the logistic needs inclusive of international freight services covering sea and air freight, road transportation, customs brokerage and container haulage services. We also enhanced services detail pages with lateral navigation opportunities through recommended content to shape stronger and more complete user experience with additional staff and customer portal.

Style Concepts : Make the Solution More Efficient

Baiduri Dimensi branding was kept in place, and we worked with their existing palette to give the site a more polished, modern feel in keeping with their imaginative solutions. We focused on creating additional space and new opportunities to incorporate their impactful imagery. We assisted them to highlight their work and let it speaks for itself to create an emotional connection through eye-catching photography.

Conclusion : Bringing it all together

The new Baiduri Dimensi site is a strong credibility asset with improved company branding and a more accessible user experience especially portal. The new site can be quickly found online as it is placed at the top navigation bar. The new site and portal have improved navigation and filtering, and the design makes it easy for the audience to find desired solution or information. The new sites positions Baidur Dimensi’s business as innovative going along with  latest technology trend yet keeping their corporate identity.