A leading technology-based company provides blockchain-based Islamic applications that address global issues, Finterra was established in 2017 and currently has presence in Malaysia, Singapore, Hong Kong, UAE, and India, with plans to further expand into Africa and the rest of Middle East.
Project Objectives and Key Results
- Improve brand equity and online reach through branded storytelling more aligned with current brand values
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Create a more user-friendly and more visual product and services areas with improved navigation and filtering
- Implement case studies to improve trust and credibility and create better conversion
- Establish SEO foundations for future growth and leverage organic search traffic for add lead generation
- Implement a fully responsive solution backed by WordPress CMS with Google Analytics tracking
Prototyping : Start with the Facts
Finterra’s platform and services are among the most sought-after in their niche. What they needed was a total website overhaul to reflect their visual rebranding. At the same time, they wanted to improve their storytelling, SEO, and conversions. Although this project was primarily about a fresh web design, we made sure a strong user experience with creative decisions. We stuck closely to their existing information architecture, yet created significantly clearer paths to contents with having included enhanced lateral navigation and improved header and footer menus.
Style Concepts : Make the Solution More Efficient
The Finterra’s visual rebranding was exciting to work on. Their colour palette was given more playtime, through increased emphasis on the black and gold accents against clean white space. We also created bespoke custom illustrations. The new typography feels less technical, and more modern and approachable.
Conclusion : Bringing it all together
The new Finterra’s site is friendly and accessible, while still communicates Finterra’s extensive capabilities and credibility. The portal and resources in particular got a significant user experience boost, with new search functionalities to help visitors access helpful contents. Most importantly, their company story gained a fresh voice through the all-new style and illustrations.