Kamatech Automotive & Engineering Sdn Bhd (KAMATECH), a wholly owned Bumi company, was incorporated in 2016 with the objective of providing quality service in the field of automotive industry technology especially in repair and maintenance support of special purpose vehicle through the ability to adapt and move along with market demands. Kamatech commenced its operations as a service provider as well as a supplier of automotive spare parts for heavy-duty and special purpose vehicles.
Project Objectives and Key Results
- Improve brand equity and online reach through branded storytelling
- Establish individual consumer brand experiences to support consumer purchasing, brand information and marketing activities
- Establish SEO foundations for future growth and leverage to drive organic search opportunities
- Grow social engagement and referral traffic
- Implement a fully responsive solution backed by WordPress CMS
Prototyping : Start with the Facts
Their old website was out-dated, and also an overwhelming amount of information was provided at the first glance. With such a long-standing reputation and various available services, products and resources, KAMATECH needed a more professional website to demonstrate a cleaner user experience. Our approach to their new web design and development project was driven by their contents, with creating a more usable information structure. Their research audience need to be able to quickly find certifications and sustainability information, while consumers would need straightforward access to services, products specs and where-to-buy information. Cleaning up their navigation was an essential step to reduce information overload and to improve paths to content discovery.
Style Concepts : Make the Solution More Efficient
KAMATECH had far too many pages with huge blocks of small texts on a plain white background. The objective with the new web design was to reduce the overall amount of copy on primary landing pages, and to shift into more visual storytelling wherever possible. We used their existing brand palette of natural blues and greens, combined with all-new photography, to create a much more modern and welcoming look and feel.
Conclusion : Bringing it all together
The new KAMATECH web design is described as clean and polished with providing smoother user experience. With an emphasis on photography, videos, and spacious design, contents are given more breathing room and are more easily accessible on mobile devices. Through custom WordPress web development, their services integrate spec charts, photos, videos, and purchase contact details for those visitors seeking automotive spare parts for heavy-duty and special purpose vehicles or commercial projects.