Firqa Global Sdn. Bhd.


Batu Caves, Selangor

Project Year


Sushika started from home when the founder of Sushika – Atiqah and her husband were looking for income opportunities after experiencing some challenges in their lives when they were 26 years old with 2 children and were expecting their third child. They only started with a capital of RM 100 and started selling sushi at the evening market for 3 months. Sadly, at that time, they could only sell 8 rolls a day.

Project Objectives and Key Results

  • Launch a fresh eCommerce site with engaging brand storytelling
  • Ensure overall site architecture is accessible and easy to use
  • Drive customer conversions through content strategy and design
  • Create a user-friendly Resources section with filtering and searching to ensure maximum value
  • Launch a search-friendly Blog to support user experience, content marketing, and SEO
  • Implement a fully responsive solution backed by WordPress CMS

Prototyping : Start with the Facts

Sushika came to us as with an exciting concept of Online Halal Sushi Restaurant, while they worked on branding and logo design, we were engaged for their web design. We needed to build a strong eCommerce website with WooCommerce integration, with adding in  delivery area setup and shipping calculation. The focus of th web design and development project was primarily about their products. We wanted to showcase their inventory to drive purchases, including plenty of lateral navigation opportunities between featured and related products and other content. The secondary content focus was on accessible paths to resources and news items for their customers and community.

Style Concepts : Make the Solution More Efficient

The Sushika site was fun to design, bringing their first brand assets to life along with their full product inventory. The colour palette mixes earthy tones with vivid accents for an overall healthy vibe. The typography is bold and clean, with a distinctively social feel.

Conclusion : Bringing it all together

The new Sushika site is a seamless customer experience, driven by a powerful eCommerce feature. Both products and resources include advanced filters to enable easier browsing and searching. Content relationships present customers with other buying options as they cruise the online store. Social media integrations allow customers to easily amplify resources and products, to help grow the Sushika community.